Concept, art direction and graphic design:
Nathalia Jaramilo and Silvia Lucia
![](https://cdn.myportfolio.com/af3d4fb7-4a1c-44eb-bc7b-29dd78fe49fb/b1ac81c8-786c-42f1-82fd-4cc320deff20_rw_1920.jpg?h=c85118451b58985c60f55a5240e7272a)
![](https://cdn.myportfolio.com/af3d4fb7-4a1c-44eb-bc7b-29dd78fe49fb/77bdcba7-f3b0-46a5-a6d0-049653279a14_rw_1920.jpg?h=bec41ea4f438332f772ab6a9d91a8a3d)
![](https://cdn.myportfolio.com/af3d4fb7-4a1c-44eb-bc7b-29dd78fe49fb/97068b79-7d97-4143-af65-8468754285dd_rw_1920.jpg?h=c81741a6b1953e3df39fbaf6c99f9d7c)
![](https://cdn.myportfolio.com/af3d4fb7-4a1c-44eb-bc7b-29dd78fe49fb/88055816-92ec-4300-882d-cf8dbc2b130b_rw_1920.jpg?h=28481ac9153feedb69b261d71ee719eb)
![](https://cdn.myportfolio.com/af3d4fb7-4a1c-44eb-bc7b-29dd78fe49fb/8962cf1b-ea87-494f-8a6d-2c1ce7d0731e_rw_1920.jpg?h=a9671132487bd95b6ec95685892311a3)
Querida is a Colombian coffee brand created for and by women. It celebrates and uses femininity as a tool for inclusion, empowerment and positivity, creating emotional and physical well-being. This project came from a woman’s personal experience with her body and mental health.